millcreek gardens
millcreek gardens
overview
To help out a small garden center in Salt Lake City, I worked with a few other students to create content for the upcoming summer season.
WHAT I DID
After several hours of brainstorming and diving into an unfamiliar target market, I created a series of print, billboard, and social media ads to highlight the connection that people have to their own personal creations.
the ask
Help Millcreek Gardens generate more in-store traffic through content creation and logo redesign for prints, billboards, social media, and a t-shirt design.
Women, age 30-45 who like to work in the years. These women tend to keep to themselves busy. They are well-to-do. They like to garden because it is an outlet for them. They want to create something beautiful. They want their yard to wow their neighbors. These women feel grounded and enjoy a sense of emotional and spiritual connection when they work in the yard. They often feel peace while they work in the yard and experience a sense of accomplishment and fulfillment when they see the results of their work blossom before their eyes. They like to show off the quality of their yard work to others. They are nurturers who experience personal satisfaction when they do what they can to improve part of the world.
the target
Millcreek Gardens has a large selection of plants, trees, and flowers so you can create the garden that you are looking for.
brand truth
"Millcreek Gardens provides me expertise and a greater assortment of quality items. This allows me to create a custom yard that is an outward reflection of who I am."
human truth
the strategy
For the up-and-coming female gardeners who want to communicate their individualism with the way their yards look, Millcreek Gardens provides them with expertise and a greater assortment of quality items than many of their competitors.
We have quality items and the expertise to help you create a customized yard that is as unique and awesome as you are.
the promise
the support
Millcreek Gardens has a larger inventory of quality plants and outdoor items than their competitors. Employees are friendly and tend to know more about the products they help sell than employees at other supply stores.
PERSONAL
ACCOMPLISHED
FULLFILLMENT
the tone
the idea
SELF EXPRESSION STARTS HERE
THE WORK
BILLBOARDS
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PRINTS
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SOCIAL MEDIA
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T-SHIRT DESIGN
account managers: Lindy Lemperle and David Chapman
art director: Megan Stonely
copywriter: Josh Caton and Sam Carlson