newsletters
The explanations for programs used to be simply a picture with a small paragraph of text below. I wanted to make this more visually exciting,
but was limited by the platform we were using. To solve this problem,
I designed small blocks of information with photo collages that could be used in place of an image. To the left is the before and below are the ones I created to replace these program explanations.
I also began changing the name of the email to grab more audience attention, which then led to the additional research presented below.
Overall, I don't think I was as effective as I would've liked until I started my research and looked into understanding the audience more. This is something I wish I would've done closer to the beginning of my internship, but hope to leave the information I collected in a way that can continue to make a difference for those to follow me.
Click on the links below to see the newsletters from each week:
OLD FORMAT
Y-Serve Weekly November 27- December 10
Y-Serve Weekly December 4- December 17
Y-Serve Weekly December 11- January 5
Y-Serve Weekly January 8- January 21
Y-Serve Weekly January 15- January 28
Y-Serve Weekly January 23- February 4
Transitioning to new format:
Y-Serve Weekly January 29- February 11
Y-Serve Weekly February 5- February 18
NEW FORMAT
All kinds of people to serve with!
Food Bank, Spanish Red Cross, and Building Homes!
NEWSLETTER RESEARCH
Every week we send out a newsletter to a list of subscribers, through a service called MailChimp, that explains a few of our programs that students can get involved in. I noticed that most of the newsletters were being opened by less than 35% of the contacts we had saved. I wanted to know why so I did some research analyzing who we had as contacts and what they might be looking for in a subscription newsletter as to give them the best information. Here is my report:
QUOTE GRAPHICS
These are the quotes I designed to be included at the beginning of each newsletter:
